If Sir Walter Scott had envisioned today's internet, he might have changed the lines of his famous poem to read "O, what a tangled web we weave, when media crosses to confuse." We have so many ways to communicate now that we often feel tangled in the web. Do people want to read from paper, on the internet, via email, texting, blogs, billboards, TV, radio, in magazines, or what?!
The Rochester Institute of Technology is home to an industry think tank called "Print in the Mix". Their scholarly research carefully tracks data surrounding communications. One of the more interesting results I've read concludes that response rates improve dramatically when the information combines or layers media (hence the term "cross media") to broadcast, or even "narrow"cast to the audience. We've certainly found that to be true. We get a certain amount of response to email marketing, as well as specific response from our Search Engine Optimization (SEO), and to our print campaigns, but our best response occurs when we layer internet, email, print and personal follow-up.
The cross media part of our marketing services requires a bit of electronic hocus-pocus. When we "layer" our communications so that we have an electronic component, we're easily able to gather metrics, giving us unprecedented access to data and client interests that we would only guess at otherwise.
You no longer have to be a top tier corporation to afford top tier marketing communications. We've learned how to make it accessible to all budgets. Our cross media solutions are scalable to any size organization, and we will work with you to plan an effective campaign that you can measure and use as a springboard to plan ongoing campaigns.
Is it a little confusing? Yes. That's why we've spent the last several years mastering the techniques, the software and the marketplace so that we can untangle that web of confusion for our customers' benefit.
When you're ready to start untangling your next campaign, call us.
Mary Beth Smith
for AlphaGraphics Campus Services
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To discuss your fundraising and campaign needs,
call Sherry Perry at 214-363-1101, or email her at sperry@alphagraphics.com
Visit our website: http://www.agcampus.com
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