"Oh Happy Day"

Happy people, jumping with excitement - the dream of everyone who's ever had to send announcements or mail to lots of people, right?

Actually, sometimes just getting a printing project finished makes ME jump for joy, whether the people who receive it even read it. Really, though...it IS all about the people you're sending it to, isn't it?

Finding ways to string words and images together with your message in a way that makes people happy to read it comes easily sometimes. And then there are those times when it feels like you're about to mail out a lead balloon.

Sometimes words and a picture are enough, but other times you need a little help. We once mailed a wind-up toy that danced to "Twist and Shout" as a promotion. Definitely got attention. One of our favorite promotions was a little easel-book we created and distributed in a shiny red "glam" envelope, that was basically a red foil bubble-wrap pouch. Our driver hand-delivered them, and then we followed up with phone calls and had a great response - lots of happy people on the receiving end!

I wish we could stock creativity on a shelf and sell it - THAT would make a lot of people happy. While we haven't figured out quite how to do that, we HAVE learned that our customers really like it when we just sit down with them and brainstorm until we come up with the "just right" way to craft their message so that when people get it, they GET IT!!

Now that's something to jump and shout about!

Mary Beth Smith

for AlphaGraphics Campus Services

................................................................................................................

Contact Sherry Perry (214.36.31101) for a complimentary consultation on all your communications needs: printing, direct mail, campaigns, website design and more!

Or...just email her at sperry@alphagraphics.com.

Visit our website at http://www.agcampus.com